A good app design is crucial for the success of your app. This article will share some great tips that will help you make the best app design possible.
Clean up your app
A cluttered app is a poorly designed app. It looks bad and overwhelms users, making the app seem more difficult to use than it really is.
A mobile app design can quickly become cluttered due to the small screen sizes of the devices they are used on. Keep your app layout design tidy by making it simple.
Limit design elements to the bare minimum, asking yourself if everything the app currently has is truly necessary.
Don’t ask for too much from users
Typing and small screens just don’t mix. Entering information on a mobile device can be difficult and frustrating for users.
If you want to avoid annoying users, set up your mobile app design so that it does the following:
- Only asks for information you really need to know.
- Uses autocomplete.
- Alerts users immediately when they have incorrectly entered information, instead of after they have tapped the submit button.
- Automatically formats each field correctly as the user is typing.
Consistency is key
Keep your app design consistent. This applies to the entire in-app experience. Take it a step further by sticking to the same design on all your products and your website, which will help users recognize your brand.
Make it easy to navigate your app
Your app layout design should allow for easy and effortless navigation. Here are a few tips that will help you accomplish that:
- Choose basic navigation mechanisms that are commonly used.
- Make the most frequently used features the easiest to find.
- Make the app’s navigation options easy for users to see.
- Use the same navigation pattern throughout the entire app.
Make a good first impression
If you blow the first impression it’s safe to assume users won’t return to your app. Here are some mobile app design tips that will help you retain users.
- Registration – Don’t require immediate registration. Allow users some time to explore and try your app before politely prompting them to sign up. Once they have seen how great your app is, they won’t mind going through the registration process.
- Onboarding – The onboarding experience greatly influences a user’s decision to stay or leave your app, so you really don’t want to mess this up. Try contextual onboarding, which offers instructions gradually as the user needs them, rather than all at once.
- Settings – Make your app work as soon as it’s launched, instead of requiring users to set it up first.
- Permissions – Avoid asking for permissions until users attempt to complete tasks that require it. Make sure users understand why your app is asking for permission.
Make content that’s easy to see
Your app’s content must be created with small, mobile screens in mind. Try implementing the following suggestions in your app design in order to provide the best mobile UX possible.
- Make sure your app’s text is easy to read, with a font size that is at least 16 pixels;
- Choose a standard font type that isn’t difficult to decipher;
- Don’t make your font a light color that is hard to see;
- Choose contrasting colors for the background and font;
- Don’t write in all caps;
- Keep each line of text to a maximum of 30-40 characters.
If you want your app to be successful, you must focus on creating the best app design possible. There is no way around this important step, which will ultimately lead to an increase in user acquisition and retention.
ASO is just as important for getting more users. Start improving your ASO strategy by contacting an ASO specialist for help.