An effective content marketing strategy can increase app downloads by making users more aware of your app. You will definitely want to include this cost-effective tactic in your mobile app marketing plan.
What is content marketing?
Content marketing is the creation and distribution of relevant, beneficial content. This inbound marketing strategy enables you to develop a relationship with your target market and strengthen their trust in your brand, causing them to download your app.
Users who are led to download your app through the content you produce will be much more likely to keep using it. This increase in user retention will improve your app’s rank in the app stores, which will lead to even more downloads.
Here are some examples of content marketing:
- How to articles;
- Polls, surveys, or quizzes;
- Blog posts;
Why is a good content marketing strategy important?
There is so much competition between apps. It can be quite a challenge to stand out in this crowded market.
But with content marketing, you can reach your audience in a number of different ways, while offering them something that benefits them. This increases their trust in your brand, makes them aware of your app, and convinces them to download it.
Content marketing strategy tips
If you want to give content marketing a try, here are some helpful tips to get you going.
Determine your target audience
In order to create content that appeals to your audience, you must know who they are. First, determine the types of users who are interested in your app.
After you’ve got that settled, ask yourself a few questions that will help you understand those users better:
- Where are they located?
- What age are they?
- What interests do they have?
- Why do they need your app?
- What are their struggles?
- What are their desires?
The answers you come up with will guide you through the rest of your content marketing plan.
Direct your audience to your app’s product page
The content you provide should ultimately lead your audience to your app’s product page. For example, you can write a blog post that addresses some of the struggles your target market faces. Within that blog post, you can include a link to your app as well as a brief description of how it solves the audience’s problems.
Produce high-quality content
The most common types of content are blog posts and social media posts, but feel free to get creative.
Whatever you do, make sure it’s valuable to your audience. Here are some tips to keep in mind:
- Long content – Online articles and blog posts that are longer generally perform better than shorter pieces;
- Consistent content – You must provide content on a regular basis;
- Interactive content – Get your audience to interact with your content. Quizzes and games are great, as well as asking your audience to comment on blog posts and videos.
Find the best distribution channels
You can’t expect people to stumble upon your content. You must get it to them!
Here are a few different channels you can use in your digital marketing funnel:
- Google search results pages,
- Native advertising.
Analyze and adjust
Make sure your content marketing strategy is making a positive difference in your business. Analyze its metrics to ensure your tactics are working. If not, tweak your mobile app marketing plan so that it produces better results.
Content marketing is full of amazing opportunities for increasing awareness about your app, which ultimately leads to more downloads.
With patience and persistence, you can come up with a great content marketing strategy that will truly make a difference in the success of your app.
If you want to learn even more about how to make your app successful, visit AppRankCorner for more helpful articles.