With the countless number of apps out there today and the extreme challenge of improving user retention rates, you need an effective strategy to beat the competition and retain users. Push notification apps may be the solution.
What are Push Notifications?
Push notifications are short messages sent from an app to a user, but the app doesn’t have to be open for the messages to be sent or received.
Here are some examples of push messages:
- Share news stories.
- Give sports scores.
- Encourage a specific action to be taken in the app.
- Promote an upcoming sale.
- Encourage users to recommend the app to their family and friends.
Why Use a Push Notification System
Implementing an effective push notification system has numerous benefits.
- It is easy to communicate with users.
- Unlike emails, these messages won’t get lost in an overcrowded inbox or stuck in the spam folder.
- Notifications remind users about the app so they don’t forget about it in the midst of other apps they downloaded.
- These messages can increase engagement and retention.
- Products and upcoming events can be promoted ahead of time.
- Notifications can be restricted to specific groups of users to ensure they only get messages that are relevant to their interests, activity history and preferences.
How to Use Push Notifications for Your App
There are a few keys to remember when creating your mobile push notifications.
- Notifications need to be valuable to users.
- They should make users want to keep using the app.
- Avoid irritating them to the point of uninstalling the app.
- Irritated app users might opt out of push notifications, cutting off a highly effective method of communication. Once they opt out it’s almost impossible to win them over again.
Here are some examples of how you can make push notifications valuable to users.
- Send notifications that remind users to complete productive tasks. Instead of wasting their time, your app’s messages will assist users in accomplishing more and making better use of their time.
- The biggest mistake you can make is to send an excessive amount of messages. In general, about one per week is good. Too many messages lead to aggravated users who get tired of them.
- Another major mistake is to send irrelevant messages that have nothing to do with your target market’s interests. You can have the perfect message, but if your recipients don’t care it won’t do any good. Try segmenting your audience and only sending certain messages to select recipients who would be most interested in those particular messages.
- Use a good excuse for notifying users, rather than randomly sending out messages. One example of this would be businesses that use geofencing technology. Customers who allow apps to track their location get push notifications about upcoming sales at stores that are in their area of residence. These stores sell products that are relevant to their interests.
- Offer great opportunities users just can’t resist, such as codes or discounts for a great deal. Of course, you don’t want to always pester them with sales, but throwing in a great offer that would really interest them can be highly effective in getting them to convert.
- Craft messages that are just the right length. If there are too many words they will run off the screen and recipients won’t be able to read the entire message. Fewer words typically bring better results.
- Keep in mind that the appearance of push notifications differs between Android devices and iOS devices.
If you use push notifications for apps strategically you will start to see great results. This powerful marketing tool can really grow your app.