If you want to increase conversions, you need to perfect your mobile marketing strategies. Read this article for some great ideas that will help you achieve that goal.
Why a mobile marketing plan is important
You are probably already using an online app marketing strategy, but this alone won’t cut it. Why? Because mobile sales are taking over, with no signs of decline.
It’s been estimated that 73% of e-commerce sales in 2021 will be mobile.
Based on that estimate, we can conclude that failing to incorporate mobile marketing tactics into your overall app marketing plan will result in the loss of tons of sales.
Strategies to increase conversions
We are going to help you organize your mobile app marketing plan by providing some ideas for effective strategies.
These tactics are not to be confused with your user acquisition strategies (although those strategies are just as necessary!). Instead, we are looking specifically at how to convert acquired users into paying customers.
Listed below are the mobile marketing strategies we want to share with you.
Make it easy to buy
If users can’t find the buy button, they certainly won’t be making any purchases. Make sure the button is easy to spot without it being annoying.
Furthermore, try placing the buy button where users don’t have to scroll too far to locate it. Otherwise, they might never see it.
Stay in touch
Users might not immediately buy your products or subscribe to a premium version of your app, but staying in touch with them will improve the odds of future sales.
One of the best ways to maintain contact with users is by sending emails. Set up a form on your website that allows users to provide their email addresses.
When setting up this form, keep in mind that a mobile screen is typically small. Because of this, you will need to put a little extra thought into how to collect email addresses without disrupting the user experience.
Recommending certain products to specific users based on past in-app purchases or browsing history is a highly effective strategy for increasing sales. You can make these recommendations by sending push-notifications or emails.
Make it easy for users to get help
Just because mobile sales happen digitally doesn’t mean you can’t offer support through the buying process. For example, maybe users need help deciding which one of your products is right for them. In that case, it’s a good idea to provide guides that help users make that decision.
And no matter what kinds of products or services you sell, it’s always wise to include a support button in your app. This will make it easy for customers to contact you.
Create high-quality images
Users are more likely to view product images than they are to read entire product descriptions. This is why you need to focus on creating images that clearly display how amazing your products are.
Make your app easy to navigate
Frustrated users who can’t find what they want are not going to convert. That’s why it’s imperative to provide a great user experience by making your app easy to navigate.
Make a straightforward checkout process
By making the checkout process quick and easy, fewer users will abandon their carts. You can encourage customers to complete the process by following these tips:
- Keep it short and sweet;
- Don’t ask for too much information;
- Don’t require users to make accounts in order to complete transactions,
- Provide multiple options for payment methods.
Implementing effective mobile marketing strategies are vital for the success of your app and increasing conversions. If you try the mobile marketing tactics from this article you will notice a boost in revenue.
Learn more tips and tricks for making your app a success at AppRankCorner!