How does a voice search app affect ASO? As it turns out, a lot. Keep reading to find out the best method for responding to this new way of searching for apps.
How does Google Voice Search work?
Google Voice Search is a quick and easy way to find what you want. Rather than typing search queries, the microphone on a smartphone allows users to say what they are looking for and get results based on the words they spoke.
This is helpful for a busy person who doesn’t have a lot of time to search for new apps, which is why voice search has become a rising mobile trend.
But for app developers, it means you might have to tweak the ASO aspect of your overall marketing strategy.
How can I optimize my app for voice search?
There are three factors to remember:
- People who use voice search are in a hurry to find what they are looking for;
- Their search queries are typically longer than typed keyword phrases,
- Your description needs to include those longer phrases.
Let’s look at each one a little more closely.
Cater to busy people
Those who use voice search want to find the best app quickly.
So simply getting your app to the top of the page isn’t enough. You also have to make your app’s purpose and benefits immediately apparent.
This is why a well-written and concise description is vitally important. Otherwise, those impatient users will skip right over your app and download another one.
Use long-tail keywords
Typing takes longer, typically resulting in shorter phrases. But talking is much quicker, creating longer phrases.
With that in mind, you need to start emphasizing long-tail keywords.
Voice search also broadens the variety of searched keywords. This larger selection has its pros and cons.
- Pros of more keywords – Increases possibilities of keywords to target,
- Cons of more keywords – Requires more research in order to find those keywords.
When you research new keywords, begin by looking for question type keywords. (How do I, What does, Where can I…) Think about the kinds of questions your target market might ask.
You can get ideas from browsing forums like Quora or Reddit. Search the categories that relate to your app and take note of the questions your target market is asking.
In addition, different locations may have different popular keywords, further adding to the variety of words and phrases to choose from. After determining each targeted location’s best long-tail keywords, app localization enables you to customize your app’s store page for each of those areas.
Once you have a list of possible long-tail keywords to use, it’s time to further investigate them so that you can choose the right ones. Those that pass the test should be included in your app description. Toss out any that fail.
Write a conversational description
Voice search queries often have a conversational format, so the tone of your description should match. This will help you weave your long-tail keywords into the description in a way that feels natural and makes sense for readers.
After making these changes to your app’s product page, test them to make sure they are working. If you are disappointed with the results, it’s possible that your particular niche doesn’t benefit from voice search optimization.
However, the voice search app will affect many digital marketers. If you are one of those marketers you need to figure out how to optimize your app for Google Voice Search.
But figuring this out on your own is hard! That’s why we are here for you. Reach out to a specialist to get help with improving ASO and increasing your app’s rank.