Competitor analysis can help you get ahead of the fierce competition among apps. Stick around to find out how!
Why is Competitor Analysis Important?
ASO competitor analysis will help you figure out what your competitors are doing successfully so that you can follow their example.
It will help you with:
- Choosing the right app category – Competing apps are similar to your app, so whatever category they land in can tell you which category to place your app in.
- Finding new keywords – Look at the keywords your competitors are using to get new ideas. Also, pay attention to which keywords they aren’t using. More on that later.
- Improving app visibility – Take note of how metadata updates affect their ranking. Follow the strategies that lead to success, but avoid the mistakes that negatively impact their visibility.
- Staying aware – Make sure your competitors aren’t outranking you for keywords that are most valuable to your app. Keeping an eye on this will alert you to any necessary changes that need to be made before the competition overtakes you.
Find Your Competitors
Before you can analyze the competition, you have to find it. There are many different apps out there, but do you know which of them are competing with yours?
- Find similar apps.
- Find apps that offer similar features.
- Find apps that use similar keywords.
5 Key Competitor Analysis Steps
Now that you have found your competitors, how exactly do you conduct competitor research?
Here are five easy steps for competitor analysis.
Step One: Get The Demographics of Their Users
Using information such as age, gender and income can help you tailor your marketing message and app features to meet the needs and desires of your target market.
The type of people that use competing apps will give you an idea of the best market to target.
For example, if young males are using an app that competes against yours, you should probably target young males, because this is the age and gender that will be most interested in what you have to offer.
Step Two: Figure Out Your Competitiors’ Earnings
Known as app intelligence, this strategy involves comparing your revenue to the competition’s revenue to see how you compare.
It can also help you decide which app store to focus on. If you are a top earner in one store, there is probably less competition and less money required to market your app. But if there is more competition in another app store, you might want to budget a greater percentage of your marketing expenses to that app store.
Important Note: Even if you are at the top in a particular store, keep monitoring this. You don’t want to unexpectedly be overtaken by other apps that become strong competitors.
Step Three: Look at Categories
As already mentioned, analyzing your competitors can give you a better idea of which category your app belongs in.
Sometimes you might be surprised by which category will bring your app the most views. That is why it’s important to see which categories your highly visible competitors are in. The categories that result in high rankings for apps that are similar to yours are where you want to be.
Step Four: Check Out Keywords
The importance of keywords can’t be overstated. Used in the app description and title, they are a large part of making an app more visible.
See which keywords your competitors are ranking for to get an idea of the keywords you should be using.
But even better, take note of the keywords they aren’t using! If there are relevant keywords that people are searching for, but the competition hasn’t caught on yet, it’s a golden opportunity to get ahead. Using those keywords will help your app to rank more quickly since there isn’t much competition for them.
Step Five: Read Reviews
If you take the time to read the reviews of competing apps, you will gain valuable information, such as:
- What users like in apps.
- What users want but aren’t getting.
- The users’ choice of words, which can give you more keyword ideas.
If you carry out these five steps, you will be well on your way to understanding the competition and how to beat them. Competitor analysis is definitely necessary if you want your app to stand out.