Apps have the potential to generate purchases, but app developers face the major challenge of keeping users engaged. Retargeting campaigns can reduce churn, keep users engaged, and increase revenue.
What is retargeting?
Users who have already installed and visited an app are retargeted with personalized ads that match their past behaviors and actions.
You can use retargeting marketing to achieve the following purposes:
- Remind users to visit your app again;
- Recapture lost users who uninstalled your app,
- Convince users to make an in-app purchase.
Retargeting campaigns are necessary to remind customers about your brand. If you don’t take action, users will likely forget about (or even uninstall) your app, taking away your chance to make a profit.
The extremely competitive fight between the multitude of available apps is challenging, but it’s possible to win with an effective retargeting campaign.
Best retargeting strategies
Here are some great strategies you can implement to get the results you are after.
Don’t wait to retarget users until after they have stopped using your app. Instead, keep users engaged right from the start.
It’s quite common for users to stop engaging with an app about one week after installing it. Beat the odds with an effective retargeting campaign that specifically targets new users.
Don’t Prioritize UA Over Retargeting
There is no doubt about the great need for an effective marketing plan that obtains new users, but don’t forget about working hard to keep users you have already acquired.
Try to keep a balance between the two types of campaigns so that you are able to simultaneously increase user acquisition and retention, ultimately converting those users into paying customers.
Make it Personal
Ads that speak to an individual user’s tastes and preferences are much more likely to convert.
Consider shopping cart abandonment. When consumers add items to a virtual shopping cart but don’t make a purchase, retargeting campaigns present ads that remind users about the items they were interested in buying.
These ads include a deep link that takes users directly to the shopping cart, where they can conveniently complete the in-app purchase.
This strategy typically produces the best results when used within the 24-hour time frame after the shopping cart was abandoned.
Continue to retarget customers that have a purchase history. Avoid annoying them by using the helpful tactics given below:
- Offer Discounts – Use this for products and services customers have already purchased and proved they like;
- Cross-Sell – Advertise items that are similar or complementary to the items customers previously purchased,
- Up-Sell – Convince customers to try out products or services that are even better (and cost more) than what they already bought and experienced.
Each of these ads must be personalized in order to produce the most conversions.
Make sure the cost of your retargeting campaign is not exceeding its resulting revenue. The expense of carrying out a marketing plan is necessary, but it should also fit your budget and be kept under control.
Keep track of your app’s metrics so that you can get an idea of what is working and what isn’t.
This valuable knowledge enables you to put more money, time, and effort into the top performing strategies that bring the best results. As you focus on those strategies, discard anything that isn’t contributing to your success.
Retargeting campaigns are essential if you want to keep users engaged and turn them into paying customers. Make your retargeting plan now so that your revenue will increase in the future.
Your app will never reach its full potential if it’s not visible. Get help increasing your app’s visibility by contacting a specialist today!