Increase visibility with app store keywords

You’ve created a great app, but how do you get people to find it? Learn how to research app store keywords so that you can reach your target market and make your app’s name known.

Keyword research

App Store Optimization (ASO) requires implementing keywords that your target audience is searching. Without those keywords, users won’t be able to find your app and no one will download it.

This step by step guide will help you avoid getting lost in the crowd of developers and improve app store ranking.

Target Market

First, you need to consider your target market. If you know who you are targeting you have an idea of the words and phrases they use to search for apps.


With your audience in mind, list any keywords that your team can think of. Include short and long-tail keywords on the list.

You also want to keep your app’s specific category in mind, as this can affect your choice of keywords.

Don’t be afraid to get some ideas from your competitors. Check out what they are using and see how well they are ranking for those keywords.

And don’t forget that the best keyword choices might change from country to country, so carry out this step for each location you’ll be targeting.

Later, after your app has been released, keep track of which keywords your app ranks for so that you can emphasize the phrases that perform best.

app-store-keywordsNarrow down the list

After completing the previous step, it’s time to purge and prioritize the keywords on your list.

Rank the keywords on:

  • Buyer intent – Lean more towards “where to buy” types of keywords, rather than “how to” keywords;
  • Relevancy – Make sure the keywords correspond to your app and its features;
  • Competition – New apps don’t stand a chance against established apps, so try to avoid keywords that have heavy competition,
  • Search volume – Keywords that aren’t being searched won’t do your app any good.

Use an ASO keyword tool to get this information. There are free and paid versions to fit any budget.

When narrowing down your options, keywords with the highest search volume aren’t always the best choice. Low traffic keywords have less competition, giving your new app a better chance to rank.

But if you can find keywords that are popular but don’t have a lot of competition, you’ve struck gold. Grab them while you can.

Just like the preceding step, this part of keyword research should also be repeated for each targeted country.

Use the keywords wisely

Once you have settled on the keywords you want to use, it’s time to incorporate them in the appropriate places on your app’s product page.

  • App Title – Use the most important keyword here;
  • Subtitle – This field is only found in the Apple App Store. Take advantage of this additional opportunity to implement keywords;
  • Description – Be careful not to keyword stuff. They should definitely be part of the description, but make sure they are incorporated naturally. Ideally, he most important keywords would go in the first few lines;
  • Keywords Field – This is another field that is only available in the Apple App Store. You can include up to 100 characters. Try to use up as many as you can without repeating any keywords.

Track results

Your work isn’t finished yet. After implementing your keywords, make sure you chose the best words and phrases by keeping track of their performance.

Take note of the keywords that result in conversions, and focus on those. Toss out any that aren’t doing well, and replace them with better keywords. The goal is to get your app to rank, and anything that doesn’t contribute to reaching that goal is a waste of space.

Finding the best app store keywords is necessary for increasing your app’s visibility and acquiring more users, but you don’t have to do this alone. Get help by reaching out to a specialist now!