How To Use Twitter Ads To Increase User Acquisition

Twitter ads can help build brand awareness and increase app installs. Learn how to advertise on Twitter to acquire more app users.

How to advertise on Twitter

Setting up a Twitter ad campaign is fairly simple. Here are the steps to take.

Create an account

Even if you are already on Twitter, you will need to open a Twitter Ads account. This is the first step.

Set your goal

There are various goals you could strive for, including:

  • Building awareness;
  • Encouraging engagement;
  • Increasing Twitter followers;
  • Directing traffic to your website;
  • Increasing app installs;
  • Getting current users to open your app.

Choose your goal in the Twitter Ads Manager. After selecting your desired objective, you will be prompted to name your campaign, choose a payment method, establish your budget, and determine the campaign’s start time.

Create your ad group

An ad group is a sub-category of your Twitter ad campaign. Ad groups can be broken up by:

  • Audience
  • Creatives
  • Budget
  • Schedule

As a Twitter advertising beginner, you probably want to stick with just one ad group, then create more as you gain experience.

Choose your bidding option

Automatic Bidding – This is a good option for newbies.
Choose the Amount – This option gives you more control over how much to bid.

Create your ad

You can either choose one of your previous tweets to promote, or you can start from scratch and create a new tweet. Once that decision has been finalized, you must choose where to place the ad.

Define your target market

Demographic targeting defines a target market by:

  • Gender
  • Age
  • Location
  • Language
  • Technology

The Twitter Ads Manager also has an Audience section that focuses on user traits, such as:

  • Events
  • Interests
  • Behaviors
  • Keywords commonly used
  • Topics often tweeted about

Start your Twitter ad campaign

After you have followed all the steps listed above, your campaign is ready to go. It’s time to take the plunge and click the Launch button!

Twitter ad tips

Don’t waste your time on ineffective ads. Here are some tips for getting the best results from your Twitter advertising efforts.

Show off your brand

Not everyone who comes across your Twitter ads will be familiar with your brand. Make sure to include an image or copy that indicates what your business is all about.

If your ad managed to intrigue some Twitter users, they might head over to your Twitter profile to learn more about your business. Update your bio and profile page to showcase your brand.

Make the call to action clear

Users need to clearly understand what to do next. Make it obvious in your Twitter ad’s call to action. Short messages tend to be the most successful.

Use cards

Increase app installs by using this very effective advertising tool. You can also add deep links to these cards that direct users from Twitter into your app.

Run tests

Don’t just assume your Twitter ads will be successful. You can use A/B testing to discover what works and what doesn’t.

Create captivating graphics

Most users will be more drawn to your ad’s images than its copy. Make sure your photos and videos are the best quality possible.

Study your organic tweets

If you are already on Twitter you have probably developed some successful strategies for your organic tweets. These same strategies are likely to work for your Twitter ads, so try to incorporate them when running your campaign.

Twitter ads can be a highly effective way to increase app downloads. Follow the tips and steps you have learned to get started.

ASO is just as important as paid ads for increasing user acquisition. Get help and contact an ASO specialist today!