How to use review analysis to leverage your app

Although you might get nervous reading what others have to say about your app, review analysis is crucial for keeping your app in tip top shape. This article explains why you should be conducting an app review analysis.

Find New Keywords During Your Review Analysis

If you want to know what words and phrases your target market is using, just read their reviews.

As you analyze feedback, you might notice that certain words keep popping up. If you notice a trend, consider adding those keywords to your app description and title.  

They might end up producing better results than the keywords you initially chose.

Get The Attention Of Influencers

If you want to increase your reach, team up with the influencers in your niche. But how do you convince these busy, important people to promote your app?

Although you benefit from the influencer’s promotion, the person who is promoting your app must get something in return. Including some of your app’s best reviews in your pitch proves that you are worth that person’s time.

By leading their followers to a great app, influencers increase their trustworthiness even more, making their audiences more loyal to them.     

Positive reviews show influencers that your app really is special and deserves their recommendation. Before delivering your next pitch, do a customer review analysis to find the best feedback to add to your message.

Improve Your App Using Review And Analysis

Reviews allow users to divulge how they feel about your app, which will tell you if any improvements need to be made.

You can use reviews to determine:

  • If there are any bugs that need fixing;
  • Where your app falls short on delivering a top notch user experience,
  • What features users wish your app had.

You can also analyze your competitors’ reviews to see what they are doing well and what they are falling short on.

Organize Feedback

How do you take a bunch of reviews and create a plan of action that sufficiently responds to them?

By following these review and analysis steps:

  • Store the information from reviews in a spreadsheet;
  • Group the reviews by feedback type. Some possible categories could include usability issues, bugs, feature requests…
  • Give each type of feedback its own code;
  • Once you have grouped the reviews and come up with a code, assign the appropriate code to each review,
  • Next, calculate how often each code occurs in the spreadsheet. This will reveal which type of feedback is most common.

The most common type of feedback should be prioritized and dealt with first.

Build Customer Relationships

Responding to all reviews, whether good or bad, will help you develop strong relationships with your app’s users.

Negative Reviews

When you get negative reviews, don’t ignore them! Customers want to know they are being heard, but failing to respond causes them to assume you don’t care about them.  And could you blame them?

If you can’t immediately resolve the issues they are complaining about, at least let them know you are aware of those problems and are working on fixing them. Once the issues have been addressed, remember to let the users who complained about them know.

Positive Reviews

Everyone enjoys reading positive feedback. Make the most out of it by thanking users for their kind words and letting them know you appreciate it. Not only will this extra step increase their loyalty to your brand, but it will also encourage them to keep engaging.

Customer review analysis isn’t always fun, especially when dealing with negative feedback, but it is necessary if you want to make your app as user friendly as possible.

If you want to learn more about how to make your app a success, check out AppRankCorner, where you will find a wealth of helpful information.