Whether for startups or established companies, growth hacking strategies are creative tactics that can quickly generate business growth. If your business feels stuck it might be time to implement some growth hacking methods.
What is Growth Hacking?
Sean Ellis, the CEO and founder of GrowthHackers, came up with the term in 2010. Growth hacking strategies use creative short-cuts to get results as efficiently and cost-effectively as possible.
This doesn’t mean using unethical methods to beat the competition. Rather, it means thinking outside of the box.
Growth hacks for startups are great for getting a new business going, but even companies that already have a solid customer base would benefit from trying these methods.
These methods typically require some knowledge of technology and marketing tactics. In fact, it’s not uncommon for companies to hire staff specifically for growth marketing. However, anyone can learn how to use this type of marketing strategy.
How to start using growth hacking strategies
If you want to learn how to implement growth hacking techniques, that’s great! You certainly should.
Here are some of the steps you need to take in order to devise the best plan for growth.
Consider Your Customers
You need to know what they want. When trying to figure this out, it helps to know their:
- Favorite websites;
- Pain points.
Create the right funnel
How are you getting customers? You must have a process that takes your target market from becoming aware of your brand to making a purchase. Integrate your growth hacking strategies into your sales funnel.
Defining what you want gives you a clearer picture of how to reach your goals. Otherwise, you will aimlessly try different strategies, not sure if you are making any progress or not.
Pick your growth hacking strategies
Once you determine your goals, you must decide what strategies to use. Some common growth hacking strategies include:
- Content marketing;
- Product marketing,
- Paid advertising.
The best growth hacks
Here are some great ideas to get you started.
Offer an amazing tool for free
Known as lead magnets, these tools provide massive value to users at no monetary cost. So what do you get in return? An email address!
Email marketing is one of the most effective ways to increase ROI, so it’s always a good idea to grow your list, no matter what type of business you operate.
If you don’t know what kind of lead magnet to make, just ask your customers. They would probably love a chance to give their input in return for an awesome freebie they can use.
If you are struggling to get visitors to opt-in for your lead magnet, try exit intent.
Here’s how it works. A pop up for your lead magnet is shown to visitors who are about to leave your site. If they didn’t notice your great offer before, they sure will now!
Fun onboarding process
Try to gamify your onboarding process by:
- Offering rewards to users who complete the process;
- Offering rewards to users who get others to sign up,
- Offering multiple rewards at different stages of the onboarding process. The more steps users complete, the more they get in return.
Youtube is a great growth hacking tool. Make videos that show users how to use your app, product, or how to complete the onboarding process. Most customers would rather watch a video than read a tutorial when learning something new.
The possibilities for growth hacking is endless. Be creative and have fun with it. And don’t be surprised if your business growth suddenly skyrockets.
AppRankCorner is full of more great information that can help you succeed with your digital marketing strategies. Make sure to check it out!