An app launch can be a nerve-wracking experience. You’ve put so much work into your app and now comes the real test. Don’t blow it! Read this article to find out how to make your application launch successfully.
Start with research
In order to capture the attention of your target market, you must understand what they really want. This knowledge will enable you to create promotional content that highlights how your app satisfies those specific desires.
You might have to research more than one group of potential users. Different groups have different demographics, behaviors, desires, goals, needs, fears, and pain points. You might need to customize your marketing tactics for each group.
Come up with your message
Your marketing message should emphasize your app’s benefits, features, and ability to help users. This message needs to stand out because it’s competing against millions of other apps.
To help it stand out, emphasize what makes your app unique and how it’s different from competing apps.
Set your app launch goals
Before you can strive for success you must determine what you are aiming for. Set some goals you want to achieve when launching your application, then figure out how to measure the level of success attained for each goal.
Here are some examples of new app launch goals:
- Acquiring a minimum number of active installs;
- Acquiring a certain number of reviews;
- Attaining a respectable average rating.
Promote your app launch
When launching an app, make sure that users know about it. You should start promoting your app before the launch date arrives.
Some app marketing ideas include:
- Posting on social media;
- Using paid advertising tactics;
- Writing blog posts;
- Creating a website for your app.
Another incredibly effective strategy is to team up with key influencers in your industry. Reach out to those influencers and make them aware of your app.
Make sure they understand your app’s benefits, what makes your app different from its competitors, and how your app helps users. If they like your app, they will be willing to share it with their audience.
And you can’t forget about App Store Optimization (ASO). Optimizing your app’s product page increases its visibility in the app store.
Pay close attention to the opening sentences of your app’s description. This portion of your app’s product page should be used to make users eager to download your app. So don’t write a boring description. Instead, grab their attention with unique and compelling content.
Evaluate how well the app launch went
After your new app launch, the next step is to measure its success. Knowing what worked, what didn’t, and where your app currently stands will help you determine the next steps to take.
Here are a few ways to evaluate your app launch:
- Check the install rate to see how many users actually downloaded your app. If this rate is too low you either need to promote your app more or improve its marketing message.
- Read user reviews to find out if users are satisfied with your app or if there are any issues that need to be fixed.
- Check retention rates to see if users keep using your app. If not, you need to find out why.
- Take a look at your app’s rating to understand the overall feeling users have towards your app.
Although an app launch is extremely important, there is no reason to stress about it. You just need to follow the right steps that lead to success. By following the guidelines given in this article, you will be headed in the right direction.
Don’t forget to use ASO to increase your app’s visibility. Get help from a specialist today!