A solid social media marketing strategy combined with ASO can increase awareness about your app, ultimately leading to more downloads.
Social media and ASO should both be part of your marketing plan.
How To Combine Social Media and ASO
One of the benefits of using social media for mobile marketing is that it can increase traffic to your app page. It works like this:
- Get people interested in your brand;
- Lead them to your app page,
- Get them to download your app once they are on the download page.
Social media and ASO need to work together to carry out this process.
- Social media gets people interested and then directs them to your app page,
- ASO convinces users to download the app once they are on its page.
ASO includes creating a great description, icon, screenshots, and preview video. These have to show users why they would want to use your app, otherwise, they will lose interest and leave the page without installing it.
So no matter how well social media directs traffic to your app page, it won’t matter if your app page isn’t impressive.
Benefits of Social Media Marketing
Still not sure if using social media for mobile marketing is right for you? Check out these great benefits.
Builds Relationships With Users
Interacting with users creates trust, loyalty, and positive feelings about your brand.
Increases Brand Awareness
The amount of mobile users you can reach through social media is unlimited. More people will become aware of your brand, and those who are already aware of it will become even more familiar with it.
Opportunity for Market Research
You can conduct market research on social media as you check out what people are saying.
They share their desires, needs, pain points… This information can be valuable for marketing purposes.
You can even ask your followers questions that will help you better understand their needs and wants.
Social media platforms are free, so you can promote your app without it costing a penny. Of course, you can also pay for ads, but that is up to you.
Marketing Through Social Media
Following the suggestions below will give you a better chance of successfully using social media to get more downloads for your app.
Publish Great Content On A Consistent Basis
- It should be interesting;
- Include information that is valuable to readers;
- It can teach them something, inspire them to take action, make them laugh,
- Show them how your app can help alleviate their problems.
Invest In Paid Ads
Choosing this strategy will cost you, taking away one of the benefits of social media, but since it’s becoming more difficult to increase visibility via organic reach, paying for ads might be worth it.
Answer Questions on Quora
People go to Quora to get their questions answered. It’s actually really simple. They ask a question, and an expert on the subject provides an answer.
To use this effectively, answer questions that fit your niche. Your answers need to stand out. Go the extra mile to provide long answers, with truly helpful information. This will build your reputation as an expert in your niche.
Get Help From Micro Influencers
Those with 10,000 followers or less are known as micro influencers. But don’t be fooled, they have tremendous sway over their audience because their followers have come to know and trust them.
You can use this to your advantage. Reach out to micro influencers in your niche. Explain your app, sell them on its benefits, and then come up with a way for them to promote it.
It’s a win-win situation. Your app gets promoted and they are able to provide something useful to their followers, further increasing their authority and trustworthiness.
There are many benefits to using social media to market your app. But remember to put just as much effort into ASO. Having a good social media marketing strategy that works with ASO is very effective in getting more people to download and use your app.