Thanks to the intricacies of the online world, today’s digital marketing funnel is more complex than the traditional customer journey. Mobile marketers need to learn the latest and most effective tactics to use when devising a funnel marketing strategy.
What is a marketing funnel?
The original marketing funnel was a straightforward process that ultimately led consumers to make a purchase.
Here’s how it works:
- Awareness – consumers become aware of the product or service;
- Interest – consumers get interested in the benefits of the product or service;
- Desire – consumers start to want the product or service being offered,
- Action-consumers finally purchase the product or service.
Digital marketing funnel
The digital world has opened up a plethora of marketing channels, giving marketers many new opportunities to acquire customers.
As a result, each customer has a unique journey that no longer fits the original conversion funnel. Although the goal to convert remains the same, the journey to reach that goal has evolved.
In addition, a fifth phase, called “retention”, has been added to the marketing funnel. In order to encourage repeat purchases, digital marketers nurture relationships with customers who already made a purchase, keeping those consumers loyal to the brand.
As an example, let’s say a user downloads an app. Most mobile marketers wouldn’t want to end the customer journey there. Instead, they use relationship-building strategies, such as push notifications, app updates, personalized messages, and more to direct the user to make a purchase.
Some of the most common marketing strategies now include:
- Social media;
- Paid Ads;
Digital marketing funnel strategies
Now that you understand how the digital marketing funnel works, it’s time to dive a little deeper into some specific strategies.
There are so many different social media platforms. You are bound to find your target audience on at least one of them. The key is knowing where your audience is hanging out and then providing valuable content that captures their attention.
More mobile users are going hands-free and using voice search. Make sure your site can be found by targeting voice-friendly keywords such as “near me” or common “hey Google” questions.
Customers want to feel like your brand understands their pain points. They want to know they can trust your brand. Mobile marketers can use storytelling in their content marketing strategies to build trust and get to know their audience. A blog is a great channel to deliver this type of content.
It’s becoming increasingly common for websites to have artificially intelligent chatbots. These live chats allow consumers to interact with your brand and get instant answers to their questions.
This is pretty important in a time when people want answers ASAP. The delay in email replies compared to the immediate responses from chatbots could be the difference between making a sale and losing a possible customer.
Webinars have become pretty popular and often produce very successful results. YouTube is also a great channel to attract consumers and get them into the funnel.
Using any of the strategies given above will help you stay ahead of the competition. Start creating your own digital marketing funnel that captures leads and successfully converts them into paying customers. And don’t forget to test various strategies until you find what works best.
There is no perfect marketing plan that will work for every digital marketer, but if you understand how the digital marketing funnel works and the different tools available for use, you will be well on your way to gaining more customers.
In addition to putting an effective marketing strategy in place, you also need to increase your app’s visibility. Get the help you need by talking with a specialist today!