How to choose the right orientation for the best screenshots

Creating the best screenshots possible is an important part of any ASO strategy, but do you know if they should be horizontal or vertical? Keep reading to learn which choice is right for your app.

App Store screenshots vs Google Play Store screenshots

To start, you have to understand the difference between the App Store and the Google Play Store. Each store’s layout places a different emphasis on the screenshots.

App Store

App Store best screenshots stand out more than the images that are displayed in the Play Store, causing iOS users to take notice of them.

When creating your app’s product page for the App Store, focus on making captivating that showcase your app’s benefits and features.

Google Play Store

The screenshots in the Google Play Store are not as prominent and are found beneath the fold. This means users have to scroll down to see the screenshot. However, there is a feature graphic that shows up at the top of the page.

Since users are less likely to pay much attention to your additional screenshot, it’s even more important to make the first two images as good as possible.

Portrait vs landscape screenshots

Now we will compare portrait screenshots to landscape screenshots, describing the advantages and disadvantages of both.

Landscape screenshots


  • They fill up the screen, giving screenshot designers the opportunity to create an image that excites users about your app and increases conversions.
  • This single image allows you to focus on one key message.


  • With a single image, there is more pressure to get the message right, and if users don’t like that message they will not download your app.
  • Because a landscape screenshot focuses on only one message, those who do download your app might not fully understand what it’s for. If your app is different than they originally thought, they might end up uninstalling it.

Portrait screenshots


  • Portrait screenshots can display more than one message, giving users a better understanding of your app.
  • If your app is in a competitive category portrait screenshots provide more space to highlight your app’s features and stand out from the crowd.


  • Users might be distracted by the multiple messages that the portrait orientation shows them.
  • Users might also be overwhelmed.

Choosing the best screenshots for you

Whether you choose portrait or landscape orientation, you must find what works best for your app. There are a few ways to figure this out.

Split testing

Split testing can help you determine which screenshot result in the most conversions. You should choose the orientation that has the most positive impact.

Competitor research

Take a look at the top apps in your category to see what screenshot orientation they are using. If it works for the top apps it might also work for your app.

Consider your app

A quick and easy way to pick the screenshot orientation is to match it to your app.

If your app is meant to be used in landscape mode then landscape screenshot might be the best option.

On the other hand, if your app was designed for portrait orientation then portrait screenshot are probably a better choice.

Number of app features

If your app has one major feature you want to highlight, using landscape orientation is probably your best bet.

But if there are several key features you need to display portrait screenshots will enable you to accomplish this.

Remember, the best screenshots are those that work for your particular app. And improving your app’s screenshots will improve your ASO strategy, which will ultimately help your app achieve a better rank.

Get more help with your app by reading all the articles at AppRankCorner.