Keyword tags can help users find your app. But do you know how to choose the right tags? Read this article to learn how!
What are keyword tags?
Keyword tags help users find the types of apps they want in the Google Play Store. In addition, each app’s tags provide Google with a better understanding of each particular app.
With that understanding, Google is better able to lead users to the types of apps they are searching for. So, if you choose the right keyword tags, more users will find your app.
How to pick the best keyword tags
Keyword tags may help increase user acquisition. That’s why it’s vitally important to choose the right keywords.
Google’s guidelines state that tags need to be “relevant to your app.” This is because irrelevant keywords will increase your app’s visibility to users who aren’t interested in it. Obviously, this won’t be helpful in the long run.
In addition to relevancy, your app’s keywords also need to have enough traffic. If no one ever searches the keywords you’re targeting, your app will remain unseen.
However, the keywords with the most traffic are generally very competitive. It’s best to find keywords that are easy to rank for.
To sum it up, your keywords need to be:
- Relevant to your app;
- Searched frequently,
- Easy to rank for.
How to find the best keywords
You know the types of keywords to look out for. Now it’s time to learn how to find them. Here are some helpful steps to take.
Make a Spreadsheet
Before beginning your search, make a spreadsheet where you can store your keyword ideas. Categorize them by single keywords, keyword phrases, and long-tail keywords.
Check Out Your Competitors
Take a look at apps that are similar to yours and see which keywords they are using. You can add these keywords to your spreadsheet as possibilities.
Research Social Media
You can look at social media to get an idea of the words and phrases your target market is using. Social sites like Twitter and Instagram will provide some new keyword ideas when you search hashtags.
Read App Reviews
Read reviews for apps that are similar to yours and try to spot frequently used words and phrases. Add them to your keyword spreadsheet.
Google Adwords Keyword Tool
The Google Keyword Planner is great for SEO purposes, but did you know that it could also be useful in your search for app keyword tags? You could also use other keyword tools, like Ubersuggest or Soovle.
There are many different keyword tools out there, so find the one that works best for you.
Research and Choose Your Keywords
After following the steps given above, you probably have a spreadsheet full of keyword ideas. Now it’s time to narrow them down.
First, you need to ask yourself if each possible keyword is relevant to your app. If not, scratch that keyword off your list.
The keywords that pass the relevancy test must be further researched. The next step is to figure out how difficult it will be to rank for each keyword. Keywords that are too competitive will need to be tossed out.
The keywords that make it past the difficulty test still need further analysis. Look into the search volume for each of the remaining keyword possibilities. The words and phrases that aren’t searched frequently enough should be discarded.
Choosing the right keyword tags is crucial, but it’s not easy. If you need some help, don’t hesitate to reach out!
You can get in touch with an ASO specialist who will help you increase your app’s visibility and user acquisition rate.