Effective mobile user acquisition strategies that produce results

Mobile user acquisition can be challenging but it’s a necessary part of making your app successful. There are many different strategies you could use, including paid strategies, but in this article we will be focusing on organic acquisition. If you don’t have much of a budget to work with these tactics are perfect for you.

App Store Optimization (ASO)

ASO is the process of improving your app’s rank in the app stores. A top-ranked app is much more likely to be found, which will really help to increase app user acquisition.

We will go over each of the different aspects of App Store Optimization.


Your app needs to be in the right category. The category you choose should be:

  • Relevant to your app;
  • Where your target market is likely to search;
  • Less competitive so that your app has a better chance of achieving a top rank.


You must choose the right keywords to target, then place them in your app’s title and description.

Here are some tips for finding the best keywords:

  • Based on what you know about your target market, brainstorm words you think they would use to search for new apps;
  • See which keywords your competitors are using;
  • Read reviews for apps that are similar to yours and look for words and phrases that are frequently being used;
  • Use an ASO keyword tool.

Creating captivating assets

Keywords get your app to rank, but creating attention-grabbing assets convince users to download it.

You will need to create an icon, screenshots, and a video, all showing the benefits of your app. They need to stand out from the competition and get users excited about your app.

Ratings and reviews

The more reviews your app gets the better it will rank. You can ask users to leave feedback in order to increase the number of reviews your app receives.

Users look at ratings and reviews to determine if your app is worth downloading. Obviously, you want your app to have as many good reviews as possible, but negative reviews are bound to happen no matter how hard you try to avoid them.

The important thing is to respond to each negative review. Let users know that you are resolving the issues they brought up, then notify them when those problems have been fixed.

Social media

Social media increases your app’s visibility while also helping you learn more about your target market.

Here are some social media tips:

  • Post regularly;
  • Create posts that are interesting and beneficial to your audience;
  • Periodically post about your app;
  • Get your audience engaged by encouraging them to comment;
  • Interact with your audience by responding to their comments.


Writing blog posts is an organic acquisition strategy that provides information about your app to your audience. When writing posts you must consider the needs, struggles, and pain points of your audience, making sure to address those matters in your blog posts.

Avoid creating posts that come off as an advertising message for your app. Your content must show that you truly care about your audience and that you want to help them, whether or not they download your app.

You will begin to establish a reputation as a credible source in your industry, and your audience will be more likely to download your app.

So even if the focus of your posts extend beyond downloading your app, the end result will still be an increase in mobile user acquisition.

Implementing a mobile user acquisition strategy is a vital part of your business plan. Once you come up with the right strategy your app will gain more users.

Learn more about how to market your app and get more users by reading all of the helpful articles at AppRankCorner.