Definition of ASO and Why This Strategy Matters to You

Do you know the ASO definition? If not, it’s time for you to learn more about ASO and how to use this strategy to increase your app’s visibility.

App store optimization definition

App store optimization is often referred to as ASO. The purpose of ASO is to increase traffic to your app. The more traffic, the better.

This is accomplished by optimizing your app’s page so that it ranks towards the top of the app store search results. You could think of it as SEO for apps.

It should be noted that each app store has its own algorithms. You will need to keep this in mind if you offer your app in multiples stores.

Why ASO is important for your app

In addition to knowing the ASO definition, you must also understand why it’s important. Forrester claims that more than half of the apps are found by users searching app stores. Based on that information, it should be clear why ASO is essential for success.

If your app remains hidden and unseen, you could be missing out on acquiring countless users. But using ASO strategies will improve your app’s rank, ultimately leading to an increase in user acquisition.

App store ranking strategies

So, what are app store optimization strategies? Here are a few listed below.

Finding and using the right app store keywords

The best keywords are:

  • Relevant to your app;
  • Searched frequently by your target market,
  • Not too difficult to rank for.

Those keywords should be used in your app’s title and description. Remember to track how well those keywords perform. If they fail to bring the desired results, you may need to swap them out for other options.

Coming up with a great app title

Your app’s title should include the most important keyword and accurately describe what your app does. You want users to understand exactly what your app is all about simply by reading the title.

Writing a compelling app description

When writing your app’s description, be sure to highlight your app’s best features and benefits. Sprinkle keywords throughout the description, but don’t fall into the trap of keyword stuffing.

Create attention-grabbing screenshots

These images will give users a better understanding of why your app is so awesome. When they see what your app looks like they will be much more eager to download it.

Increase user acquisition

The better your app ranks, the more users will download it. And the more downloads your app gets, the better it will rank. See how that works?

Get great reviews and ratings

Providing an excellent user experience will increase the odds of receiving good reviews and ratings. This will boost your app’s reputation and give it a better rank.

Feel free to encourage users to leave reviews and rate your app, but time your request carefully. It’s best to do this when users are more likely to give positive feedback, such as after completing a satisfying task in your app.

App store optimization requires patience

ASO is not an overnight miracle. Seeing results takes time. Plus, it is an ongoing task that never gets taken off your to-do list.

This is because you will need to constantly monitor and adjust your ASO strategy for best results.

Now that you know the ASO definition, you should realize this strategy for increasing visibility is vitally important. ASO may not be easy, but it is necessary if you want to acquire as many users as possible.

You can lighten the load and give the responsibility to someone else by hiring app store optimization services. If you are feeling overwhelmed, this could be the right choice for you.

Allow us to help you. Contact a mobile specialist today!

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