Category: App Tools
How To Use Push Notifications To Increase Sales
Mobile push notifications can increase sales, provided you use them the right way. Take a moment to learn how to use this tool. What are push notifications? This incredibly effective marketing tactic enables you to…
How To Make The Best User Experience Possible
User experience, also known as UX, refers to the quality of a user’s interactions with your app. UX is far too important to overlook, which is why you need to learn how to improve user…
iTunes connect app has been rebranded: everything you need to know
The iTunes Connect app has been replaced by the App Store Connect app. Learn more about this important tool for developers so that you can offer your app to iOS users. iTunes Connect App vs…
How to use review analysis to leverage your app
Although you might get nervous reading what others have to say about your app, review analysis is crucial for keeping your app in tip top shape. This article explains why you should be conducting an...
How to create a digital marketing funnel that converts
Thanks to the intricacies of the online world, today’s digital marketing funnel is more complex than the traditional customer journey. Mobile marketers need to learn the latest and most effective tactics to use when devising...
Use rich formatting to increase conversions
Rich formatting can boost App Store Optimization, leading to a possible increase in conversions. Although it might be easy to overlook, it’s worth the extra time it takes to format your app description. What is...
Use app deep linking to improve user experience
Have you been working hard to increase your app’s user retention rate, engagement and conversion rate? App deep linking can help! Learn how it works and how to use it to get the best results....
What you really need to know about conversion rates
Anyone with marketing experience has probably heard of the conversion rate. But do you really have a good understanding of what it is, why it’s important, and what the average conversion rate for apps is?...
Why are push notification apps so incredibly effective
With the countless number of apps out there today and the extreme challenge of improving user retention rates, you need an effective strategy to beat the competition and retain users. Push notification apps may be...
User acquisition: Paid vs ASO
When contemplating the right mobile app marketing strategy, it’s important to understand the differences between paid user acquisition and ASO. Although they are two separate strategies, it could be possible, and even necessary, to use...
Turn negative reviews into a great opportunity
Negative reviews don’t have to harm your brand. Good online reputation management can help you turn them into opportunities that win you more customers. What is online reputation management (ORM)? Maintaining a stellar reputation includes:...