Category: App Tools
How to use review analysis to leverage your app
Although you might get nervous reading what others have to say about your app, review analysis is crucial for keeping your app in tip top shape. This article explains why you should be conducting an...
How to create a digital marketing funnel that converts
Thanks to the intricacies of the online world, today’s digital marketing funnel is more complex than the traditional customer journey. Mobile marketers need to learn the latest and most effective tactics to use when devising...
Use rich formatting to increase conversions
Rich formatting can boost App Store Optimization, leading to a possible increase in conversions. Although it might be easy to overlook, it’s worth the extra time it takes to format your app description. What is...
Use app deep linking to improve user experience
Have you been working hard to increase your app’s user retention rate, engagement and conversion rate? App deep linking can help! Learn how it works and how to use it to get the best results....
What you really need to know about conversion rates
Anyone with marketing experience has probably heard of the conversion rate. But do you really have a good understanding of what it is, why it’s important, and what the average conversion rate for apps is?...
Why are push notification apps so incredibly effective
With the countless number of apps out there today and the extreme challenge of improving user retention rates, you need an effective strategy to beat the competition and retain users. Push notification apps may be...
User acquisition: Paid vs ASO
When contemplating the right mobile app marketing strategy, it’s important to understand the differences between paid user acquisition and ASO. Although they are two separate strategies, it could be possible, and even necessary, to use...
Turn negative reviews into a great opportunity
Negative reviews don’t have to harm your brand. Good online reputation management can help you turn them into opportunities that win you more customers. What is online reputation management (ORM)? Maintaining a stellar reputation includes:...
What a/b testing is and how it will help you achieve great results
A lot has been said lately about what a/b testing is but many marketing managers do not know exactly what it is and how it works in practice. A/B testing is commonly referred to as...
ASO involves much more than app description
App store optimization is not all about finding the best performing keywords. It also involves optimizing an app description, icon, and many other features that are used to persuade users to download it. The first...
How app reviews work and their importance
App reviews are really important to your mobile marketing strategy and sometimes can be considered as if it was an advice from a person you know, like a family member or a close friend. Let's...