Category: Mobile App Strategy

5 steps to build mobile marketing strategies successfully

We can affirm that building mobile marketing strategies in a successful way is not the easiest thing in the world and a lot of aspects have to be considered when your marketing team decides to...

What is the relevance of app metrics to a marketing strategy?

As a mobile marketing manager, we know that you invest on a regular basis a lot of time and money in your app. So, how do you optimize your strategies? We've broken out some of...