Category: Mobile App Strategy
Performance vs brand strategy: which should you choose?
Do you know the difference between brand strategy and performance strategy? And which is the better option? We are going to answer those questions for you today so that you can implement the most successful…
Why you need to update your app strategy
The app stores are frequently updated. These updates affect ASO and require some changes to your app strategy. Why are mobile app strategy updates necessary? Listed below are several reasons why you should periodically change...
Are social media ads effective?
If you want quick results from your online marketing plan, social media ads could be just what you need. Take some time now to learn more about how to use social media advertising to increase...
Find out now the best way to use emojis in marketing
Using emojis in marketing campaigns can boost results. Read this article to learn how to use emojis and take advantage of this trend. What are emojis? Emojis are used in text messages and digital content...
Using strategy and innovation successfully
Strategy and innovation are the keys to devising an effective mobile app marketing strategy. There are the tried and proven traditional marketing strategies that everyone knows about, but at times it might be better to...
Why you should be using paid acquisition strategies
Don’t let your hard work go to waste. After building an awesome app, paid acquisition strategies can quickly lead to more downloads. Why use paid acquisition Acquiring new users with paid methods is known as...
The most downloaded apps effective strategies
With the fierce competition between millions of apps, how are you going to make your app stand out? Consider what makes the most downloaded apps so popular and follow the mobile trends they set in...
Why instant apps are an effective strategy
If you’ve built a great app that users would love, instant apps might be just what you need to prove it to them. Learn more about it so that you can add this to your...
Use a retargeting campaigns to increase revenue
Apps have the potential to generate purchases, but app developers face the major challenge of keeping users engaged. Retargeting campaigns can reduce churn, keep users engaged, and increase revenue. What is retargeting? Users who have...
Creating app videos to increase user acquisition
Creating app videos is an important ASO strategy that should not be overlooked. They are best used for convincing users to download an app by showing off its exciting features. If you are looking to...
What is inbound marketing and the strategies it uses
Once your app is ready to go, the next step is to get the word out. What is inbound marketing can help with that. What is inbound marketing? An inbound marketing strategy uses tactics that...