User experience, also known as UX, refers to the quality of a user’s interactions with your app. UX is far too important to overlook, which is why you need to learn how to improve user…
Mobile commerce should be part of your mobile marketing strategy. Giving customers the ability to make in-app purchases could increase sales. This is an opportunity you don’t want to miss! What is mobile commerce? Mobile…
With the many different apps available today you will need the right marketing strategy plan that will help your app stand out. This guide will teach you the steps that are involved in the marketing…
An effective content marketing strategy can increase app downloads by making users more aware of your app. You will definitely want to include this cost-effective tactic in your mobile app marketing plan. What is content…
How can you improve your app’s ranking when you are competing against bigger apps that are already dominating? App Store Optimization is the answer! How small apps can compete with big apps Without a well-known…
Do you know the difference between brand strategy and performance strategy? And which is the better option? We are going to answer those questions for you today so that you can implement the most successful…
Strategy and innovation are the keys to devising an effective mobile app marketing strategy. There are the tried and proven traditional marketing strategies that everyone knows about, but at times it might be better to...
App localization provides digital marketers with the opportunity to reach a wider audience. Find out how to take advantage of this effective marketing strategy. Why is app localization important? Mobile app localization is the customization...
The Apple App Store and the Google Play Store both have complicated algorithms. Although we can’t know for sure how they affect app store ranking, we can get an idea based on the current top-ranked...
Thanks to the intricacies of the online world, today’s digital marketing funnel is more complex than the traditional customer journey. Mobile marketers need to learn the latest and most effective tactics to use when devising...
You’ve created a great app, but how do you get people to find it? Learn how to research app store keywords so that you can reach your target market and make your app’s name known....
If you want to increase conversions, you need to perfect your mobile marketing strategies. Read this article for some great ideas that will help you achieve that goal. Why a mobile marketing plan is important...