Author: RankMyApp
What you need to do to improve app ranking
How can you improve your app’s ranking when you are competing against bigger apps that are already dominating? App Store Optimization is the answer! How small apps can compete with big apps Without a well-known…
Performance vs brand strategy: which should you choose?
Do you know the difference between brand strategy and performance strategy? And which is the better option? We are going to answer those questions for you today so that you can implement the most successful…
Using strategy and innovation successfully
Strategy and innovation are the keys to devising an effective mobile app marketing strategy. There are the tried and proven traditional marketing strategies that everyone knows about, but at times it might be better to...
Learn how to increase reach with app localization
App localization provides digital marketers with the opportunity to reach a wider audience. Find out how to take advantage of this effective marketing strategy. Why is app localization important? Mobile app localization is the customization...
Easy to understand guide to app store ranking
The Apple App Store and the Google Play Store both have complicated algorithms. Although we can’t know for sure how they affect app store ranking, we can get an idea based on the current top-ranked...
How to create a digital marketing funnel that converts
Thanks to the intricacies of the online world, today’s digital marketing funnel is more complex than the traditional customer journey. Mobile marketers need to learn the latest and most effective tactics to use when devising...
Increase visibility with app store keywords
You’ve created a great app, but how do you get people to find it? Learn how to research app store keywords so that you can reach your target market and make your app’s name known....
What you really need to know about conversion rates
Anyone with marketing experience has probably heard of the conversion rate. But do you really have a good understanding of what it is, why it’s important, and what the average conversion rate for apps is?...
What are progressive web apps and why do they matter to you
If you are keeping up with the latest trends you have probably heard of progressive web apps (PWAs), but do you really understand what they are? Learn more about progressive apps to discover their value...
Use competitor analysis in your business to beat the competition
Competitor analysis can help you get ahead of the fierce competition among apps. Stick around to find out how! Why is Competitor Analysis Important? ASO competitor analysis will help you figure out what your competitors...
3 best App Store Optimization tactics for your company
App Store Optimization operates basically the same way as SEO. Its purpose is to organically help an application reach the top positions on the app stores. The App Store and Google Play Store rank the...