ASO vs SEO app: know what the differences are between them

ASO and SEO app aren’t interchangeable. Although they both affect app ranking, different factors play into each one. Understanding how they work will enable you to use both strategies to their full advantage.

SEO for apps

Just as you can find a website on the search results pages, apps can also appear in those results if they are applicable to the search terms used.

An install button is included in the listing, allowing users to download your app straight off the search results page. And with deep linking, users are taken directly to the app content that is most relevant to their search.

This opens up some pretty amazing opportunities for digital marketers. However, one must not forget about the need for App Store Optimization.


SEO increases visibility in online search engines, while ASO increases visibility in app stores.

Think of it this way. An app store is kind of like a search engine, with ASO being its own version of SEO.

They both increase app visibility, but they are dependant on different ranking factors.

A few of those factors apply to both, but most of what we will be looking at today affect ASO.


Researching keywords is an extremely important step for ASO and SEO purposes.

The Google AdWords Keyword Planner makes keyword research for SEO relatively easy with the helpful data it provides, but that kind of useful information can’t be found for ASO keywords.

You could try taking a look at your competitors’ keyword choices for some ideas, but that won’t give you the kind of data that the Keyword Planner does.

Regardless, it’s vitally important to choose the best keywords that accurately describe your app and are popular with your target market.

seo-and-asoApp Title

The title of your app has an impact on ASO and SEO. To come up with the best one, think about the product or service your app offers.

Incorporate this into your app’s name, adding in one or two of the best keywords you chose. This will give your app the best chance of being found by users who would be interested in it.

App Description

This section is only available in the Google Play Store. Write a relevant, keyword rich description, making the most of this opportunity to explain all the benefits of using your app.

Using keywords will help your app get found in the Google Play Store, and writing an exciting description will convince those who find your app to download it.


Screenshots make a difference in ASO. The image you choose to highlight needs to stand out so that users will be drawn to your app.

App Downloads

As far as ASO goes, the higher this metric is, the higher your app will rank.


Although not particularly helpful in the Apple App Store, backlinks might positively impact your app’s rank in the Google Play Store.

App Ratings and User Reviews

Users have the opportunity to rate and review apps they use, affecting how well those apps rank in the app store. In addition, good ratings and positive reviews encourage more users to try your app, while poor ratings and negative reviews might scare them off.

App Indexing

App indexing can help your SEO efforts. Make sure your app gets indexed by Google to give it a better chance of ranking well.

App SEO and ASO are both important, but difficult to master. Hopefully, you have a better idea of how these marketing strategies work. If nothing else, you should at least begin to realize how vitally important they are.

You can’t afford to overlook mobile app optimization. If you need help mastering this complicated strategy, get in touch with a specialist!