Many people are into games and companies have been developing strategies and tactics to generate more installs. In that scenario, ASO games has become a must.
Games are by far the most downloaded apps on the app stores. According to research conducted by market intelligence company, App Annie, games account for 75% of App Store consumption and it is expected to grow even more in 2019.
Still, the report affirms that this market is expected to surpass $122 billion by 2020, and also the consumer spending around the world should be growing about five times faster than the global economy.
Sounds impressive, right? So, we are here to provide you with some great insights on how to make the most out of your marketing plan for app games with the four best tactics.
1- User experience is gold
When launching a game on the app stores, you’ve got to have in mind that the game should be made for users, not the other way around.
Needless to say, you need to make sure that the marketing team works with the development team to create a game that focuses on UX with amazing gameplay.
Also, the app should be easy to be used and definitely look great to generate app downloads. Besides that, updating your app frequently is a must when it comes to users retention.
2- Do some keywords research
Before you go on with your App Store Optimization strategy, we highly recommend you to conduct keyword research in order to know how your keywords have been performing and what kind of adjustments should be made.
Also, you should constantly come up with a list of keywords that are related to your app and find mid and long tail keywords to include in your selection.
Additionally, it is always a good idea to see the keywords your competitors have been using and analyze traffic and difficulty of the keywords you’ve added to your list.
This way, you will be able to successfully evaluate what truly works and what does not, so you can optimize your app store keywords strategy.
3- The importance of a/b testing for app games
To be quite honest, we cannot stress this enough. A/b testing is a really important part of mobile app optimization and it can make such a huge impact on conversion rate and in-app purchases.
This is an essential step to make your app game reach the top position on app stores. Without testing, you do not actually know what works.
You can run a test to know if a 4 seconds app preview video generated a lot of installs or if a 3 seconds app preview reached the audience you target more effectively.
That sort of test should be run on a regular basis in order to make app updates and provide a better user experience.
4- Reviews and ratings are key to your plan
We strongly advise you to get as many positive reviews and 5-star ratings you can. How do you do that?
Like we’ve mentioned before, providing value and awesome user experience are key factors to be top-ranked on the app stores.
Aside from that, make sure you pay attention and listen carefully to your clients and answering customers’ feedback plays an important role as well.
Make sure you adapt your game app’s features according to those reviews, so you can satisfy clients’ needs properly.
We highlighted some of the best approaches for ASO marketing in the games category, which has been growing faster than the global economy and accounts for about 75% of the worldwide customer gross spend.
Hopefully, these tactics will also help your app game grow exponentially and achieve impressive goals. Let us know what your thoughts are on this article and if we can provide you with a customized app analysis.