User acquisition: Paid vs ASO

When contemplating the right mobile app marketing strategy, it’s important to understand the differences between paid user acquisition and ASO. Although they are two separate strategies, it could be possible,

Share
Do you know when to change app marketing strategies?

Do you know when it’s time to change your app marketing strategies? If not, find out today! First, let’s do a quick overview of the different types of mobile app

Share
Use competitor analysis in your business to beat the competition

Competitor analysis can help you get ahead of the fierce competition among apps. Stick around to find out how! Why is Competitor Analysis Important? ASO competitor analysis will help you

Share
Turn negative reviews into a great opportunity

Negative reviews don’t have to harm your brand. Good online reputation management can help you turn them into opportunities that win you more customers. What is online reputation management (ORM)?

Share
How to get your social media marketing strategy to work for you

A solid social media marketing strategy combined with ASO can increase awareness about your app, ultimately leading to more downloads. Social media and ASO should both be part of your

Share
Check out some of the coolest mobile trends of 2019

We are curious creatures by nature, no doubt about that. And we always want to know what the next big thing is going to be like. This is no different

Share
3 best App Store Optimization tactics for your company

App Store Optimization operates basically the same way as SEO. Its purpose is to organically help an application reach the top positions on the app stores. The App Store and

Share
How m-commerce can benefit your business

What does m-commerce have to do with your everyday life? A lot, I’d say. Nowadays, billions of people have at least a smartphone or a tablet and it has become

Share
5 steps to build mobile marketing strategies successfully

We can affirm that building mobile marketing strategies in a successful way is not the easiest thing in the world and a lot of aspects have to be considered when

Share
What is the relevance of app metrics to a marketing strategy?

As a mobile marketing manager, we know that you invest on a regular basis a lot of time and money in your app. So, how do you optimize your strategies?

Share
4 essential ASO games tactics

Many people are into games and companies have been developing strategies and tactics to generate more installs. In that scenario, ASO games has become a must. Games are by far

Share
What a/b testing is and how it will help you achieve great results

A lot has been said lately about what a/b testing is but many marketing managers do not know exactly what it is and how it works in practice. A/B testing

Share
App preview video will make the difference

App previews are considered by many people one of the best ways to present your app to users that might actually download the app. What is so good about it?

Share
Choosing the right app name

Picking an app name is not the easiest thing to be done in the world. Think about it. How are you going to come up with a creative name that

Share
ASO involves much more than app description

App store optimization is not all about finding the best performing keywords. It also involves optimizing an app description, icon, and many other features that are used to persuade users

Share
How app reviews work and their importance

App reviews are really important to your mobile marketing strategy and sometimes can be considered as if it was an advice from a person you know, like a family member

Share